When you have a brick-and-mortar shop, you’re probably making enough sales just by catering to the local shoppers. However, if you want to expand and cater to the global market, then you will need to have a website.
Designing your website is critical because it can help increase your sales. So, without further ado, here are some killer web design tips from web development agency to help kickstart your business:
Always Observe the 5-Second Rule
Here is an interesting fact: did you know that the back button is the most used button on either mobile or desktop devices? Well, if you didn’t know that before, at least you do now.
People are always using the back button to get back to where they’ve started (probably in the search engine results page). They probably want to find a particular website that will satisfy their desires.
The thing is, the average attention span of people before they hit the back button is 5 seconds, hence, you need to follow the 5-second rule.
Basically, make it a point to create a website that will instantly grab the attention of your visitors in as little as 5 seconds.
You might want to add some animations to entice them or you could add plenty of information on your homepage to try and lure your customers into buying (but do not use shady tactics, okay?).
Devise a Plan of Action
The thing about web design is that it is much like building a structure from the ground-up. To help you create a website with relative ease, you should come up with a plan. You could start by wireframing some ideas. If some ideas do not work, you can then add, replace, or remove them entirely.
Don’t Forget to Futureproof It
Websites need to be dynamic and it has to be future-proof as well. Here are some ways you can do so:
- Make sure that your website loads fast and it runs smoothly no matter what platform a person uses
- Do an occasional audit of your site to ensure that it is bug-free
- Optimize everything so that it will not take time to load everything up
As new trends emerge, try to incorporate those as well to keep your web pages modern and fresh.
Launch a Beta Program
Much like designing an app or a software, developers make sure to release a beta version for real users to test.
The same principle can be applied here. Once everything is set and you have done some internal testing, you may want to launch a beta version of your website first.
Add an option for visitors to leave feedback so that you can adjust accordingly. Ask them to be truthful and report any errors and anomalies that they can find. And perhaps, you can also tell them to give suggestions while they’re at it.
Keep Things Simple
You want your potential customers to know exactly where to go to, say, purchase something directly on your site.
Perhaps you can add a “Buy Now” button on your homepage so that they can instantly buy whatever it is that you’re offering.
Or, if you have an extensive product catalog, either separate them by categories or you could implement an internal search engine to help make things easier for your customers.
Also, using a minimalistic design helps, but please make sure to use images on your products to help them know what the item actually is.