6 Important E-Commerce Trends that Will Likely Dominate in 2020

March 20, 2020

Do you know how online retailing changes every year? As you may already know, the e-commerce industry is also subject to trends, like the technology and fashion industries as a whole.

Today, I am going to talk about some of the most important e-commerce trends that will likely dominate in 2020.

Voice Search is a Major Thing Moving Forward

Ever since Apple and Google made it known to the public that they are establishing voice search as a medium for online searches, it has become popular ever since.

Thanks to IoT devices that support the Android operating system coupled with Apple’s proprietary items and software, voice search has become a major thing then and it will be a major thing moving forward as well.

This prompts online entrepreneurs to think about using long-tail keywords simply because it feels more natural (and can be used naturally) by their customers. Using more long-tail keywords would improve your page ranks simply because you are doing this and not your competitors.

Mobile Domination

It is without a doubt that mobile phones and other similar devices are going to be popular mediums for buying stuff online in the future and that is why you should think about creating what is known as a PWA.

PWA stands for progressive web app and it is essentially a marriage between a mobile-optimized website and a mobile app. The PWA has a lot of advantages such as the ability to work offline, loads much faster than a mobile website, and can support the use of push notifications, among other things.

AI Will Set New Standards

Some businesses have already utilized artificial intelligence to a considerable degree. For instance, streaming services like Spotify and Youtube provide people with recommendations that would likely be loved by their consumers.

AI can actually be used to collect data (in a non-invasive or intrusive way) to help suggest meaningful recommendations to your customers. Utilizing such a feature would effectively double your sales mainly because people will be given more products to choose from.

Social Media Can Improve Sales

People frequently go to social media platforms for just about anything; may it be getting some news, communicating with their friends and family, or finding products that they are likely going to buy.

Facebook, for example, is a dream for online entrepreneurs. By using their own ad campaign manager, you can create ads that are crafted specifically for your target audience.

Of course, you can utilize other social media platforms as well as a means of letting people know that your business venture exists.

Automated Processes

There are some processes in your online business that you can actually automate. This not only saves you time and money, but it can also be a means for consistent service to your customers.

For instance, you can try and automate tweets and send timely emails to your customers to let them know about your new products and services as soon as they are available.

Free Shipping

Have you ever wondered why Amazon has become so successful? Well, it is a company that is not shy about implementing something new.

Ever since they provide free shipping to their customers, the company now enjoys billions in profits and sales as a result.

Free shipping might be quite hard for you to implement at this time, but do consider it whenever it is possible.